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Adam Purnell Heads to Atlanta for Keller Williams Family Reunion 2026 4 On Thursday 19th February, I’ll be heading to Atlanta for the Keller Williams Family Reunion – four days of learning, networking and, if I play my cards right, at least one photo with a local landmark. This isn’t a jolly disguised as “work” (although I certainly won’t complain if the weather is kinder than Hinckley in February). The purpose is simple: to broaden my knowledge, sharpen our strategy and build relationships that ultimately benefit our clients here in Hinckley and the surrounding villages. Why an International Property Conference Matters to UK Sellers At Adam Purnell Estate Agents, we operate in the upper end of the market across Hinckley and Leicestershire. Our clients expect exceptional marketing, strategic advice and strong negotiation. That means staying ahead of the curve, not reacting months after the market has already shifted. Property moves quickly. Buyer habits evolve Digital marketing platforms change Technology advances Negotiation strategies adapt Market sentiment shifts The Keller Williams Family Reunion brings together thousands of agents from around the world. It is an opportunity to hear what is working right now in competitive markets, what is not delivering results, and what is likely coming next. In an industry where timing and positioning can mean thousands of pounds, being proactive rather than reactive makes a real difference. Bringing Global Insights Back to Hinckley Although the event is in the United States, the lessons are directly relevant to the UK property market. Our partnership with Keller Williams gives us access to world class training, marketing systems and cutting edge tools. When you list your home with us, you are not just getting a local estate agent. You are getting the benefit of a global network of high performing professionals who openly share ideas and strategies. That exposure helps us refine: Premium property marketing strategies High impact photography and video Social media and digital advertising approaches Buyer qualification techniques Negotiation frameworks Client communication systems Even one idea that improves buyer engagement or increases competitive tension can translate into stronger offers and smoother transactions for our sellers. Staying Ahead in a Changing Property Market The UK housing market in 2026 continues to shift. Buyers are more informed, expectations are higher and competition for attention online is fierce. As a Hinckley estate agent focused on quality rather than volume, our responsibility is to lead, not follow. Events like this ensure we are constantly evolving our approach so that our clients are never relying on outdated methods. If I can come home with even a handful of ideas that make your move smoother, quicker or a little less stressful, then it has been worth every air mile and every questionable airport meal. Looking Ahead I am excited to immerse myself in four days of learning, collaboration and big picture thinking. And yes, I will aim to return with at least one decent photo of me beside an Atlanta landmark. More importantly, I will return with fresh ideas, renewed energy and practical strategies designed to deliver even better results for homeowners in Hinckley, Burbage and the surrounding villages. If you are considering selling in 2026 and would like to work with an estate agent who invests heavily in staying ahead of the market, we would love to have a conversation. 📞 01455 332024 📧 hello@adampurnell.com 🌍 www.adampurnell.com

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